Get Hype. Get R.a.d.d.
– Jackson Stewart Founder of R.a.d.d
Hear this story out:
Summer of 2011, that summer was partying and dish-washing.I was getting a ride home, the driver had.18 BAC and was rolling hard. And then we ran into a fir tree.
I was airlifted to Harborview Medical Center in Seattle.The airlift thought I was not going to make it to the hospital.My skull was smashed open; the surgeons had to pick tree trunk out of my head.
For 21 days I was deep in a coma. Then Iwoke, when I did I was seriously out of it...I was unable to walk, talk, swallow, shit, or use my hands.
I heard a lot of: your life can’t be the same as others. I thought: "Yeah, you're right, it won't be the same".
I heard “You should take one class at this community college”. Bull Shit. I enrolled a full course load at University of Washington.
I have heard: “this is too hard for you, you need to understand your limitations” Bull Shit. I am smart and hard working and good for the world, and I will prove it.
I remember lying in my hospital bed, friends visiting. I heard a lot of: “we should have known” or “if we only had known”. So what if we would have known? Imagine if there was a reminder all around the party… I see a lot of negativity used in campaigns like ours. Bull Shit
I knew I had to create an effective movement to mitigate driving drunk. Radd's approach is effective.
Radd spreads the message: "against driving drunk" in an approachable way. People enjoy partying, a message against partying is not effective. Driving Drunk and Partying do Not Have to Mix at All.
Our positive and humorous stickers are put-on and then against-driving-drunk becomes a social-norm. Against Driving Drunk is put-on within the actual environment where it takes place.